I recently checked on Sagwan Namwaran latest updates and got a daily dose of some current events. The blog that titles “No Starbucks for me thank you” was really interesting, mind you. As the story goes, two Asian youth Ambassadors, Thai Communications undergrad and a Malaysian Law student, visited Philippines recently. The blog hits two main issues: Jollibee and Starbucks.
I’ll start with the later. When Thai delegate wanted to try some local owned coffee shop, they were hoping from places to places until Sagwan suggested Starbucks, the Thai delegate was firm to say, “No Starbucks for me, Thank you. I am in the Philippines; I did not come all the way here just to have Starbucks.” When I was abroad, after hours of promenading streets I couldn’t wait to get a fit of Starbucks’ frap which i did and I just realized from recent readings that I might as well had wasted my roundtrip plane ticket and hotel to absolutely ignore what locals could offer. We do hold nothing against Starbucks and I will be a hypocrite if I won’t say it had been my choice for my Green Tea frap.
I think what opted the Thai delegate to ardently try the local coffee was her fascination on Jollibee’s successful story. [She acknowledged Jollibee’s stature as the only locally owned fast food chain that beat McDonald’s big time anywhere in the world. In fact, according to her, because of its undeniable corporate success, Jollibee is being studied in her university’s Marketing classes. (Sagwan Namwaran)].
Did you know…?
….that Jollibee started as an Ice Cream parlor in Cubao?
…that Jollibee in 1978 pre-empted McDonald’s entry into the country.
…that Jollibee was recognized as one of the “Top 20 Best Employers in Asia” and number 1 in the Philippines.
…that Jollibee was listed as one of Asia’s most admired companies.
And the list of what I found about this Pinoy company just goes on. I figured its accomplishments are something we should mimic. In agreement with Sagwan, The Asian Century is here to stay. If we stay Idle we will be left behind by the wave of the rise of Asia.
I was sentenced guilty by this very words; truth is, whenever my little cousins drag me to Jollibee and do the Jobby dance they saw in commercials. I would eventually roll my eyes and take them somewhere foreign. The night would end up having them pouting on my choice of spaghetti. I was their dream killer. And they didn’t like it.

I never realised Jollibee was part of my childhood. The child in me always saw something beyond the smile of a happy Bee, and every little kids in the Philippines is in love with him, who wouldn’t? Jollibee had been greatly admired by our Asian neighbours. And now I’m ready to sing….
I love you Sabado, Pati na rin Linggo,
Hintay ka lang Jollibee Andyan na ako
Panlasang Pilipino At home sa Jollibee!!!
March 31, 2009
Categories: For the Country . Tags: blogging, brown race, business, culture, events, Jollibee, life, people, philippines, thoughts, writing . Author: Shally . Comments: Leave a Comment